You must describe the product being advertised clearly, without making any false claims, or omitting any important facts that the average person would need to know.
Also, the word "new" should be avoided when advertising since it only gives an accurate description of your product for the first six months of its existence.
Also, the price of the item must be clearly stated in your advertisement. Be careful when stating prices.
It is unlawful to claim that the price of your item was formerly higher than the current asking price unless you actually sold a substantial number of items at that higher price.
Any testimonials given must be genuine and authorized by the person who gave them.
You should be prepared to show proof of any testimonials and they should be of an honest nature.
When giving a guarantee, it must give details of how it is carried out.
Example: "If you are not completely satisfied with the product, return it in reasonably good condition within thirty days for a full refund."
This clearly states the length of the guarantee and the conditions.
Keep in mind, these regulations have been put into place to protect the public.
Unfortunately, since the early days of traditional mail-order there have been many companies that have operated in illegal and deceitful manners.
These companies have come and gone like the wind, and any companies started based on unlawful premises in the future are sure to meet the same fate.
As you can clearly see, as long as you operate your Online Business operations honestly, you'll have no problem abiding by these rules and regulations.
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